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Are they reading your messages
Are they reading your messages? That, my friend, is the question.

I'm here again with today's List Marketing Minute (tm).

Last time we talked about creating sublists from your main list.
Now that's all well and good, unless your subscribers aren't
reading your messages. Then you could have 100 lists and they'd all
be ineffective.

So, how do you make sure your messages are getting read? That's
Jimmy's tip today.

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Tip #3 of 21:  "Help Them Consume"  
by Jimmy D. Brown of List Profit Systems

It's one thing for folks to join your newsletter list or request
your ecourse, it's another thing for them to actually read your
mailings.  One of the ways that you can help them "consume" (I.E.
READ your mailings) is to highlight important points of each
particular mailing.  For example:  at the top of your newsletter
issue - even before your masthead - the absolute first thing they
see when they open the email - is to include a quick "preview".   

*** example ***

Dear Jimmy,
 
In today's issue I'm going to share with you the one thing that I
always do to lose 5 pounds anytime I've gotten a bit "pudgy."  It
works every time and I'm excited about you trying this one
yourself. 

Best regards,
Paula Shrable Editor 

*** *** ***

Do you think people will "consume" this issue now?  Of course!
You've got a great preview that gets them excited enough to read
more.  If you're on this list - which, presumably is about fitness
and probably about weight loss - and you read that a single way to
lose 5 pounds is forthcoming that "works every time", you'll
definitely read on. 

And notice how the "preview" INVOLVES the reader... "I'm excited
about you trying this one yourself."  Yeah, they'll read on. 

Would you like to spend 8 hours learning from me, Jimmy D. Brown?
I'll teach you *everything* you need in order to earn some sweet
cash with email. My Email Strategies Explained Course will do just
that. Order your copy at Email Strategies Explained

(c) copyright 2007 Benchmark Publishing, LLC

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I'd definitely read that email, too. And, you can add that sample
email to your swipe file and use it in your messages, too.

Next time, Jimmy is going to share with us how identifying yourself
can make a huge difference in your open rates.

George Savery
 

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