The Worlds Most Trusted Email Elite

Give yourself a Raise
Give yourself a Raise.

How can testing before rollout give you a raise? In his usual
easy-to-grasp manner, Jimmy explains it below. (And, you don't need
to understand Algebra to "get it".)

Tip #13 of 21:  "Test Before Rollout"   
by Jimmy D. Brown of List Profit System

Another way to get greater results from ads is to actually test it
on a small scale before you roll out the ad to dozens of different

Let's suppose you ultimately are going to promote your solo mailing
to 50 different lists, totaling 1,000,000 subscribers.

Instead of shelling out your money and blasting that ad out, test
it first on a smaller scale.

Buy some smaller advertising space and test a couple of variations
of your list to see which one pulls the most responses.

Look at it this way:  If you rollout one ad to all the lists and it
gets a 4% click-thru rate, that's fine. But, what if you tested
several ads on smaller lists before the rollout and found one that
pulls in a 5% click-thru rate?

Hey, it's only 1% difference, right?

Yep, but it's the difference between 40,000 click-thrus and 50,000
click-thrus over the entire rollout you have planned.

I don't know about you, but I'd hate to miss out on 10,000

Test your ads on a smaller list before rolling them out to large
lists or many lists.

Are you ready to learn more from me about getting your subscribers
to open, read and act upon the messages you send them? Then grab
your copy of Subject Line Secrets today at

Not only will you find out which words trigger your readers to
click on your emails, you will also get 20 proven templates you can
start using right away.

(c) copyright 2007 Benchmark Publishing, LLC


When's the last time you contacted your customers (not just your
free lists)? You may be leaving money on the table. Stay tuned for
Jimmy's thoughts in the next "tip of the day".

George Savery

PS. Jimmy D. Brown is going to give you a first look at some of his
most successful email marketing campaigns, why they worked and -
most importantly - how you can put them to work for yourself. Learn
more at Subject Line Secrets


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